Geoffrey Hill

Passionate UX Designer

About Me (Geoff)

A BRIEF SYNOPSIS

I've gained most of my experience (technical and personal) abroad. Whether working with non-profits in the education and tech sectors in Beijing, working and studying full-time in Singapore, or launching companies of my own in Vietnam and Cincinnati alike, life has taught me that nothing is too difficult nor impossible without a little effort, creativity, and grace.

Starting out with HTML and CSS back in the day was a necessity. That necessity evolved into a passion to learn and become better at what I do. Neither scripting languages nor cascading style sheets answered the question in my mind - what about the customer? Eventually this question became the catalyst for growth that fanned the flames of my passion for a new style of web development and user-centered design.

Eventually technology grows, too, and with libraries and frameworks becoming more important than ever (lest I forget the ever-changing social framework,) the need to learn more and solve greater challenges has only stoked that fire even more. I look forward to learning more with every project and with every challenge.

Project Snippets

Get in touch for details.

Processes & Methods

How some of the work is done.

RESEARCH

GETTING TO KNOW THE PROJECT
Define the problem, assign a goal, develop a purpose.

UNDERSTAND

GETTING TO KNOW THE USER
Interview users using questionnaires, develop user stories, evaluate potential usability.

SYNTHESIS

COLLABORATE WITH THE TEAM
Understand user journies, analyze user needs, bring to life user personas.

VISUALIZATION

BRINGING THE PRODUCT TO LIFE
Design Lo/Hi Fidelity prototypes, confirm information architecture, relate to research and data, consider important interaction.

EVALUATION

GATHERING FEEDBACK AND INSIGHT
Employ A/B testing, undergo treejack/card sorting, revisit user surveys, on-the-ground testing.

REPETITION

DO IT ALL AGAIN

Abilities

(INCLUDING BUT NOT LIMITED TO)

HTML, CSS, SASS

PHP

JavaScript, AJAX, JQuery

React (WIP)

Photoshop, Illustrator

Premiere Pro, FinalCut

Audition

Wordpress, Shopify

UI/UX (Adobe XD, Sketch, InVision)

Caring About Clients

Work Experience

SOME CHAPTERS OF THE STORY

UX DESIGNER & FRONT-END DEVELOPER

CONTRACTOR / CONSULTANT, WORLDWIDE
2004 - PRESENT

Conducted user research, target focusing, prototypes, wireframes, user interaction, and usability testing for iOS, Android, and web applications to deliver more more enjoyable user experiences. Front-end development including the basics (HTML, CSS) and user interaction and scripting languages (JS, Vue, React, PHP.)

Leveraged user/customer insights and user stories, to enhance and promote a more usable and functional web and mobile app experience in both Agile/Scrum and traditional methodology environments.

UX DESIGNER & FRONT-END DEVELOPER

2ND ALPHA DIVISION, CINCINNATI, OH
JUNE 2017 - MAY 2018

Supported the marketing team and project managers to establish user insight on web and app experiences. Worked with design pair methodology and employed extensive user research, development of user personas, compiling the needs of users, multiple sketches and prototypes for UI, and spearheaded design implementation in an active development process.

UX/UI ARCHITECT

THE BIBLE SOCIETY OF SINGAPORE, SINGAPORE
MARCH 2015 - JANUARY 2016

Researched and identified problem/solutions to vast amounts of content relating to many levels of services provided. Engaged A/B testing, treejacks, user-based structure analysis, Silverback, and user surveys (internal and external) to help client organize content on the web. Converted data to a workable and enjoyable user interface and developed the front-end in PHP and JS.

UX DESIGNER & USER INTERACTION

RIGHT HOOK COMMUNICATIONS, SINGAPORE
APRIL 2012 - AUGUST 2015

Provided prototyping, interface design, user testing, and developed an accessible front-end to enhance user experience for marketing and advertising clients in a number of industries. Worked in tandem with the creative team to develop in JS and PHP to provide a vast amount of content with engaging imagery.

UX DESIGN & USER INTERACTION

GUI TAI YI'AN ELECTRONICS, BEIJING, CHINA
APRIL 2009 - FEBRUARY 2012

As a consultant, I designed a number of prototypes for iOS apps which required extensive user research, persona generation, demographic targeting, and working prototypes in Xcode. Worked with PMs and creative directors to convert quantitative and qualitative data into final products to ensure success and user satisfaction.

Education

PAPER CREDENTIALS

MASTER OF DIVINITY

TRINITY THEOLOGICAL COLLEGE, SINGAPORE
GRADUATED JUNE 2014

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